Finance · Data revenue

FMCG Data Intelligence Sales

Real-time hyperlocal demand data sold to HUL, ITC, Nestle, Amul. SKUs moving where, when — before any other dataset has it. ₹50L–5Cr per enterprise deal.

FoodOS USP · Highest margin
Active deals
3
ARR · data
₹21M
Restaurants on network
10,420
SKUs tracked
2,840
Enterprise pipeline
FMCG partners
BrandCategoryRegionAnnual valueStatus
HULTomato sauceWest India₹5MActive
ITCAtta flourNorth India₹3MActive
NestleMaggi noodlesAll India₹6MNegotiating
AmulButter & creamAll India₹5MActive
Tata SampannPulsesSouth India₹2MPilot
Why FMCGs pay for this

HUL knows what they shipped to distributors. They don't know what restaurants actually used last Friday. FoodOS sees ingredient consumption at SKU level, anonymized by city, by daypart, by cuisine type — 7 days before any survey or sell-through report. For a single category insight, brands pay ₹50L–5Cr/year. We have 80+ categories.

AnonymizedHyperlocalReal-timeSKU-level
FoodOS AI
Daily briefing · 6:42 AM
Proactive recommendations
DEMAND

IPL Final on Sunday — expect +35% delivery orders 7–10pm. Pre-prep recommended for biryani and butter chicken.

INVENTORY

Tomato prices spiked 18% at Vashi mandi. Consider raising menu prices on dishes with >5% tomato content for 2 weeks.

STAFF

Add one extra chef Friday 7–9pm. Forecast labour need exceeds current schedule by 22%.

WASTE

Veg Biryani waste up 40% this week — reduce evening prep by 1 batch (~3kg).

VENDOR

Punjab Ghee Co. on-time rate dropped to 81%. Auto-rerouting tomorrow's order to Sahyadri Dairy.

REVENUE

Working capital available: ₹4.2L pre-approved at 14.2% APR. Auto-repay from daily POS.

Sent to WhatsApp · 6:42 AM
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